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netEvidence appoints new Head of Enterprise Sales

netEvidence continues the expansion of its sales team with the appointment of Ruth Bullimore as Head of Enterprise Sales.  Ruth, who previously worked for HP and BMC Software, will focus on expanding the sales of netEvidence’s Highlight ‘digital window’ service direct to enterprise customers.

 As Ian Gaitley, Sales Director of netEvidence explains, “Enterprises have been coming direct to us for many years.  Most often, these customers had been enthusiastic users of Highlight but a change in Service Provider meant they were no longer offered the service.  Ruth’s appointment enables us to build on a broader sales strategy of taking a proactive route direct to these enterprises.  The customer can then choose to access Highlight via a partner or they can come to us direct.”

Prior to joining netEvidence, Ruth spent four years managing sales to the utilities and public sector accounts at HP Software and Services.  She previously spent seven years at BMC Software looking after the company’s largest banking and utility customers.

“Having worked for two of the UK’s largest IT providers, netEvidence really appealed.  It will be very refreshing to work for an agile, dynamic firm where I can have greater influence on sales and product direction,” says Ruth.

“The speed at which the Highlight service can be set up to deliver control back to customers without the need for huge resources is a very attractive proposition,” she adds.  "It’s something that enterprises really value.  The key is that Highlight makes the digital world more tangible.  It delivers visibility into an organisation’s digital landscape and gives business managers trustworthy data on which to base important decisions.”

Highlight allows organisations to see what critical business services and applications are being consumed by whom, where and how.  Through non-invasive testing Highlight accesses data that is already in the system and builds it into a view of an organisation’s services.  With full visibility of their digital worlds, enterprises can avoid network traffic jams, decrease latency and improve the users’ experience.