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netEvidence steps up partner programme with new appointment

netEvidence has appointed Amar Nandha as Strategic Partner Director to drive the management and future development of its partner community on a global basis. Service providers use netEvidence’s Highlight SaaS-based managed service to reduce churn, and win new business through delivering core value to their customers.

Amar will ensure netEvidence’s partners are maximising their use of Highlight – measuring and reporting on the performance of an ever growing range of managed services, applications and network components. Highlight delivers a real-time view and understanding of how well these business services are being delivered. Both the service provider and its customers have access to a ‘single version of the truth’ via easy-to-read reports that are accessible anywhere and understandable by anyone.

With over 10 years of experience in the network and application management market, Amar has worked with distributors, vendors and services providers. Prior to netEvidence, Amar managed the UK channel and partner alliance programme at Ipanema Technologies. He assisted Tier 1 and 2 carriers and systems integrator partners to clarify the business-benefit messages around their services and ensured sales teams focused on selling the value of services rather than the technology.

“My strength is in building added value services,” explains Amar. “I’ve helped partners to move away from commodity ‘bandwidth’ selling to delivering greater value for customers by measuring and reporting on the end-to-end performance of vital applications. Highlight is perfect for this market – it meets a core requirement of enabling customers to see exactly how its core applications are performing and all presented in a very easy and manageable format.”

He adds, “netEvidence really appealed to me - they are a highly dynamic and agile company with innovative technology. In my new role, I’ll ensure that we work with the very best and most appropriate partners, helping them to derive real value from their services to the benefit of both them and their customers.”