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Improving the user experience – the synthetic approach

At netEvidence, we believe the best way to improve the digital services used by your employees and customers is to monitor proactively the steps across the infrastructure that simulates their experience. This simulation can operate 24/7 to deliver a consistent view on how the infrastructure is coping.

The alternative is for users to report on their actual experiences but this is not only reactive but involves so many different variables that it is almost impossible to create a comparative reporting structure.

If you want to spot anomalies, the synthetic approach enables you to monitor the same standard transactions in a consistent and regular way. If something changes, this can then be investigated.

With synthetic monitoring, the objective is to simulate an action or path that a customer or end-user would take to perform a particular action. This pro-active approach helps you to determine if a network connection or application is slow or experiencing downtime before that problem affects actual end-users or customers.

Here are our top reasons why synthetic testing can help you to improve the performance of digital services and ultimately improve the end-users’ experience:

  1. It is the pro-active way to identify small faults and anomalies before they become major issues
  2. It provides a clear picture of how your infrastructure is performing and how users experience it
  3. It delivers an insight into how third parties are impacting on your digital services
  4. It offers a single version of the truth in terms of how digital services are being delivered that can be shared across all users, staff and partners
  5. It provides consistent tests on which to measure service level agreements
  6. It delivers impartial, unbiased and reliable information on the cause and location of issues for quick resolution
  7. It ensures your investment in new technologies is going where needed and then enables you to measure the benefits