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Cellular services, where a mobile SIM is installed in a network device and the 4G/5G service is then used as part of a business network, are a rapidly growing part of the networking industry. Cellular services are quick to install with SIMs only taking minutes to activate, are inexpensive if the data usage is low, and with 4G coverage now commonplace, and 5G around the corner, speeds are increasingly as good as if not better than copper fixed line connections. In this paper we discuss the use cases of cellular connections. We’ll talk about the problems that service providers and enterprises commonly have with these connections, and how a service provider can use the Cellular Clarity functionality in Highlight to build a valuable managed service that customers will love and trust – and so stand out from the competition.