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Having a fast and efficient network is critical for Ikea. The company’s primary challenge is to ensure the performance of its core in-store processes and vital applications such as those for designing kitchen layouts. A poor-performing network must not impact the Ikea brand. Thomas Arnoldsson, Verizon’s Service Programme Manager, is responsible for ensuring Verizon delivers the best possible solutions to Ikea whilst meeting contractual agreements. He explains, “We are always looking at how Verizon can do more for Ikea. If it is more complex or more expensive, then Ikea won’t like it. We always need to deliver something that is really valuable.”