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All the latest on the MSP industry, the technologies it uses, and the customers it serves. Highlight has spent the last 20 years watching that relationship and how those services are delivered and consumed. As an independent source of truth, we get a lot of honest feedback and opinion from both sides about what customers want and what difficulties MSPs face delivering it.

Read our thoughts, below.

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How to Turn Monitoring Into Growth 2020 was, most definitely, a difficult year. No matter the sector, companies faced the most significant operational shifts in their histories. And, as the way businesses work changed, so…

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2020 changed business as usual across the economy. It’s important to regularly reassess how your organisation operates. However, heading into 2021, there has never been a better time to really rethink how core business functions…

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2020 has been a disruptive year. But change always presents opportunities, and 2021 will be the year where more sustainable foundations are built on the back of these changes. For MSPs, the economy-wide embrace of…

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If you want to grow your MRR (monthly recurring review) you need to do three things: Make sure your sales teams prioritise recurring sales. Find new and creative ways to upsell and cross-sell to customers….

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Sales enablement gives sales teams the resources they need to close deals. These resources traditionally included content, tools, knowledge, and help to sell your product or service to customers. But is it enough? You need…

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There are interesting glimmers of a different future. For example, a Service Leadership Index research report calculated that while the average profit margin for an MSP is 8%, market leaders pull off 18%. Of note,…

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